Last spring, the Toronto Arts Council (TAC) commissioned MASS to help develop its first strategic plan. But contrary to the fashion for short three and four year plans, we urged TAC to take a longer view and develop a three phase plan that would help guide the organization through its next decade to 2025. Working alongside senior TAC executives and its board, we met with more than 100 stakeholders and arts champions, authored an optimistic discussion paper called "On the Bright Side", and welcomed our friends Shelagh Wright and Peter Jenkinson — two of the UK's foremost creative strategists — to share their unique international insights.
The result is a plan that distills TAC's work to its essence in four priorities and issues a call for recognizing all Torontonians as "Arts-makers". We think the plan is exciting, ambitious and resolutely civic-minded in its outlook. You can download your copy here.